Stop bending your sales process to fit someone else’s CRM.
We design and build a CRM around your sales process, your deal structure, and the tools your team already uses. Not a template with your logo on it. A system shaped for how your team actually closes deals, with AI built in so reps spend less time updating it and more time selling.
Every sales team ends up in one of three places.
Nothing, or a spreadsheet.
Fast to start, and it quietly falls apart. No shared history, no record of what was actually promised, and the moment someone leaves, their context leaves with them. Independent research has found errors in the large majority of operational spreadsheets in active use. Not a hypothetical risk, a measured one.
A generic CRM, bent into shape.
HubSpot or Salesforce, configured with enough custom fields to approximate how your team sells. It works, at a cost: a per-seat bill that grows every time you hire, an implementation that risks running over time and budget before it's even live, and a system your reps still have to translate their day into.
An internal tool nobody maintains.
Some teams build their own. It's usually a side project for whoever's most technical, it stops getting attention the moment they're needed elsewhere, and it never quite gets the AI layer, the integrations, or the polish a real product needs.
There’s a fourth option. We build it with you, and then we keep building it.
We don’t sell you software. We build you a system.
Beeswax is a small team that designs and builds custom CRMs for sales teams who’ve outgrown the first option and are tired of paying for the second. We start with how your team actually sells: your pipeline stages, your deal structure, the entities that matter in your market, the tools you already run on. Then we build the system around that, not the other way around.
Then we stay. A flat monthly fee keeps it maintained, backed up, and evolving as your team tells us what it needs next. You’re not filing a ticket into a support queue. You’re talking to the people who built it, and this shouldn’t feel like another thing to update, it should feel like something your reps can rely on.
We learn how you sell.
A working session on your actual pipeline: your stages, your deal types, the people and entities involved, what a generic CRM has never gotten right for you.
We build it.
A working system shaped around that, not a configured template. Your data model, your pipeline, your integrations, loaded with your market where that's possible.
We stay on it.
Ongoing development, direct support, and a system that keeps getting better at your specific job, not a new tier you have to buy into.
Everything a generic CRM makes you build yourself, already built in.
AI writes the note for you.
Paste a screenshot of a conversation and the system writes the CRM note for you: what was discussed, what was agreed, what happens next.
People survive reorgs, not just your database.
Contacts are their own record. When someone changes companies, their history moves with them instead of being stranded on an old account.
Signal tracking built around what predicts a deal.
A new decision-maker, a budget event, a renewal window: the system watches for it and surfaces it, instead of leaving you to notice by accident.
Meeting prep, generated automatically.
One click on an account pulls together the relationship history and a brief tailored to who you're actually meeting with.
Work from inside the AI tool you already use.
Beeswax connects over MCP to Claude, ChatGPT, or whichever assistant your team works in. Log a call or move a deal as a conversation, not a context switch into another app.
Built around the tools you already run.
Your CRM should sit inside your existing stack, not compete with it. Integrations are scoped to what your team actually uses.
Built for teams whose deals don’t fit a box.
This is for you if:
- Your sales team is roughly 5 to 30 people, small enough that a per-seat CRM bill actually matters, big enough that a spreadsheet has already started breaking.
- Your deals involve more than a simple company-and-contact structure: multiple stakeholders, a long or seasonal cycle, or entities a generic CRM has no object for.
- You've either outgrown spreadsheets, or you're paying for HubSpot or Salesforce and still building workarounds.
- You'd rather talk to the people who built your system than open a support ticket.
This probably isn’t for you if:
You need a CRM with a large out-of-box marketing suite, a large partner ecosystem, or enterprise procurement features like SSO and compliance certifications on day one. We’re honest about that.
Already built and running.
We built this first for a technology company selling into a specialized, relationship-driven market, one where the buyers, the entities, and the sales cycle looked nothing like a generic CRM’s default objects. Their reps needed a system that understood their market’s real structure, tracked the signals that actually predicted a deal, and got out of the way otherwise.
We built it around their process, loaded it with their target market from day one, and it’s the system their team sells out of today.
The specifics of what we build change. The approach, learn how you sell, build around that, stay on it, doesn’t.
A build fee, then a flat monthly fee.
Every build is scoped to the team it’s built for, so pricing starts with a conversation, not a price list. Your team gets one flat monthly fee that covers everyone, no matter how many people that ends up being, and no bill that grows every time you hire.
Get a quoteThe flat fee includes
- Everyone on your team gets access. Hiring never increases the bill.
- Ongoing development shaped by what you actually ask for.
- Direct support from the people who built it.
- Maintenance, backups, and data integrity, handled.